Digital Marketing / Promoting / Online Marketing are some of the most used terms of the profession today. However, it is sadly just a number of jargon for most of your companion who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down for you in the simplest words possible.
Online Marketing in fact marketing of marketing onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is one. That is what Online marketing may be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing other than social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It’s a way to get higher rankings in the search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it can help stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple times. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these people so as whenever pests are not reminding them regarding their visit to expenses.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Promoting experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771